Juno Pell Booking from February 2027

Go on, move my name around. Drag a letter, or tab to one and nudge it with the arrow keys (hold Shift for bigger steps).

I design websites and product screens that people can find their way around on the first try.

Freelance web and product designer in Rotterdam. Nine years in, I work with small teams who need one person to take an idea from a messy brief to a tested, handed-off interface.

Selected work

  • Tidewatch

    Tide and weather app for a sea-kayaking club, 2026

    The problem
    Members were cross-checking three sites before every trip, and two near-misses last season came from misread tide tables.
    What I did
    Interviewed eleven paddlers on the beach, then drew one screen that answers "can we go out at 10?" with a single go or wait, and the reasons underneath.
    Trip planning down from 20 minutes to 3 Read the Tidewatch case study

  • Korst Bakery

    Pre-order website for a neighbourhood sourdough bakery, 2025

    The problem
    Loaves sold out by 9am and the owner was taking orders over text messages at 5am, one by one.
    What I did
    A pre-order page that shows tomorrow's bake, counts down what's left, and closes itself at 8pm. Built on a template the owner edits on her phone.
    Waste down 40% in the first month

  • Halfsies

    Shared-expenses web app for housemates, 2025

    The problem
    The beta had a dashboard with fourteen widgets. New users opened it, felt they owed someone money, and left.
    What I did
    Replaced the dashboard with one line, "You and Ines are square", and a list of recent spends. Rewrote every empty state and error with the support team.
    Week-two retention up from 31% to 54% Read the Halfsies case study

  • Quayside Logistics

    Berth-scheduling tool for a small inland port, 2024

    The problem
    Planners scheduled barges in a shared spreadsheet with colour codes only two people remembered.
    What I did
    Sat in the control room for a week, then designed a timeline view where a booking is a block you drag along the quay. Clashes turn red before you let go.
    Double bookings: zero since launch

All projects

About

  • Based in Rotterdam, works across Europe
  • Previously at a 40-person agency and a fintech startup
  • Speaks English, Dutch and enough Portuguese to order lunch

I started out laying out a student newspaper and never really stopped thinking about where the eye lands first. These days that eye belongs to someone trying to book a barge berth or split an electricity bill, and my job is to make that take less thought.

I work in short loops: a rough sketch by the end of week one, something clickable by week two, and real people trying it before anything gets polished. I hand off with annotated files and a call with whoever is building it, because a design that survives handoff is the only kind that counts.

More about me and how I work

Services and rates

ServiceWhat you getPrice
Website design

Structure, copy direction and designs for a site of up to eight pages, plus a working build in your CMS of choice.

from €6,500
Product design sprint

Two weeks on one feature or flow: research, prototype, five user tests, and a design ready for your developers.

€7,200 fixed
Design audit

I go through your product with fresh eyes and send back a recorded walkthrough and a ranked list of fixes.

€1,400
Day rate

For embedded work with your team, booked in blocks of five days or more.

€720 / day

Prices exclude VAT. Nonprofits and one-person businesses get 20% off; just mention it when you write.

How projects run, terms and FAQ

From the journal

Read the journal

Say hello

Tell me what you're making and when it needs to exist. I reply within two working days.

hello@ddtxv.xyz

Availability

Two project slots open from February 2027.

Studio

Shared studio at Keileweg, Rotterdam. Coffee if you visit. Map and hours.

Elsewhere

Read.cv, Dribbble and a newsletter I send about four times a year.